The Yerba Buena Center for the Arts (YBCA) and the San Francisco Planning Department partnered, with the generous support of the John S. and James L. Knight Foundation, to make the Market Street Prototyping Festival possible.

For YBCA, the Festival demonstrates the central role art plays in civic engagement, leading to more connections between people, greater community investment and in effect, a better quality of life. For the Planning Department, the Festival provides a more open, engaging and creative methodology for the public engagement process, allowing citizens and stakeholders to enter into new forms of partnerships to redesign Market Street – demonstrating a commitment towards finding innovative solutions to improving public spaces and experiences in a way that actively engages the community and encourages new perspectives. For the Knight Foundation, the Festival will serve as a model for cross-city learning and neighborhood re-development.

Festival Leads

San Francisco Planning Department

The San Francisco Planning Department, under the direction of the Planning Commission, plays a central role in shaping the future of our City by generating an extraordinary vision for the General Plan and in neighborhood plans; fostering exemplary design through planning controls; improving our surroundings through environmental analysis; preserving our unique heritage; encouraging a broad range of housing and a diverse job base; and enforcing the Planning Code. For more information, visit

Neil Hrushowy

Neil Hrushowy
Manager, City Design Group
San Francisco Planning Department

Neil Hrushowy oversees the City Design Group at San Francisco Planning Department. His team of urban designers is responsible for leading streetscape designs, public realm plans, urban design review for new development, and advising other City agencies on all aspects of public realm design.


Yerba Buena Center for the Arts (YBCA), located in San Francisco’s Yerba Buena cultural district, is one of the nation’s leading multidisciplinary contemporary arts centers. With a belief that contemporary art is at the heart of community life, YBCA brings audiences and artists of all backgrounds together to express and experience creativity. The organization is known for nurturing artists at the forefront of their fields and presenting works that blend art forms and explore the events and ideas of our time. As part of its commitment to the San Francisco Bay Area, YBCA supports the local arts community and reflects the region’s diversity of people and thought through its arts and public programming. For more information, visit

Deborah Cullinan
Chief Executive Officer
Yerba Buena Center for the Arts

Deborah Cullinan has been Executive Director of Yerba Buena Center for the Arts – San Francisco’s premiere contemporary art center–since 2013. Previously she was Executive Director of Intersection for the Arts for 17 years. Under her leadership, Intersection achieved a strong reputation as a powerful arts-focused community development organization committed to radical partnership across sectors to achieve equitable community change. Intersection is playing a lead role on the 5M Project, a 4-acre prototype for the next generation of urban development that embraces diversity of thought, life experience, and culture. Under her leadership, Intersection received numerous awards including an Inaugural ArtPlace America Award, The Cyril Magnum Award for Non-Profit Excellence, and the 2012 Philanthropedia Award for Highest Impact Arts Non-Profit in the Bay Area. She has presented at the NEA, SF Planning & Urban Research Center, Center for the Theater Commons, GrantMakers in the Arts and more. She is co-founder of ArtsForumSF; a member of the Board of the California Arts Advocates, Californians for the Arts, and The Community Arts Stabilization Trust. She is on the advisory boards of The Center for the Theater Commons and The Catalyst Initiative. She received the 2013 Visionary Leadership Award in Honor of Margo Jones from Theater Communications Group. She is a Rockwood Fellow; a Gerbode Fellow; and a participant in National Arts Strategies’ Chief Executive Program an initiative gathering 100 top culture sector leaders to re-imagine what cultural institutions are and how they contribute to society.


Knight Foundation

The John S. and James L. Knight Foundation supports transformational ideas that promote quality journalism, advance media innovation, engage communities and foster the arts. The foundation believes that democracy thrives when people and communities are informed and engaged. For more information, visit


Make Your Market Street logo

Make Your Market Street is a City initiative that is inviting a new and vital public life into Market Street’s sidewalks and plazas. In partnership with its Community Benefit and Business Improvement Districts, the City is aiming to make San Francisco’s busiest street into a place where its most creative and engaged people experiment with how to make a more beautiful, livable and vibrant city. Over the next few years, while the City finishes its grand plan for a Better Market Street, Make Your Market will be bringing a wide variety of activities and installations to the sidewalks – Living Innovation Zones, commercial popups, temporary stages, playful street furnishings, moveable tables and chairs and all the inventive, unexpected ideas that people and communities contribute to urban life. So come make your mark on Market Street!


Festival Producers


Kay Cheng
Urban Designer, City Design Group
San Francisco Planning Department


Kristy Hilands
Associate Director of Civic Engagement
Yerba Buena Center for the Arts

Other Team Members

Robin Abad
Parklet Program Manager, Pavement to Parks
San Francisco Planning Department
Sandie Arnold
Director of Institutional Giving and Strategic Initiatives
Yerba Buena Center for the Arts
Tina Chang
Current Planner
San Francisco Planning Department
Gary Chen
Graphic Designer
San Francisco Planning Department
Jessica Look
Planner/Urban Designer
San Francisco Planning Department
Jen Martindale
Chief of Marketing
Yerba Buena Center for the Arts
Katya Min
Curator of Public Programs and Connectivity
Yerba Buena Center for the Arts
Jonathan Moscone
Chief of Civic Engagement
Yerba Buena Center for the Arts
Patrick Race
Planner/Landscape Designer
San Francisco Planning Department
Rebeka Rodriguez
Youth Arts Manager
Yerba Buena Center for the Arts
Scott Rowitz
Chief Operating Officer
Yerba Buena Center for the Arts
Laura Saldivar
Marketing & Communications Manager
Yerba Buena Center for the Arts
Gina Simi
Communications Manager
San Francisco Planning Department
Candace SooHoo
Communications Coordinator
San Francisco Planning Department
Charles Ward
Chief of Development
Yerba Buena Center for the Arts