The City’s Better Market Street project breaks Market down into five Districts. For the Festival, each of these Districts will have a Design Captain and a Community Cohort to guide project teams through their work. You can learn more about each District and its Captain and Cohort below, and also download a map of the Festival Districts.

 

Civic Center

Civic Center

Van Ness Avenue to 8th Street

The civic heart of the City, this district is known for its statuesque landmarks and destinations including the Civic Center, City Hall, United Nations Plaza, the San Francisco Main Library, the Federal Building, and a variety of arts and cultural destinations on and off Market Street.

As the neighborhood welcomes more new business and residents that it has in decades, today’s Civic Center is defined by sharp growth and rapid change.

Festival District Map: Civic Center

District Map: Civic Center


Central Market

Central Market

8th Street to 5th Street

The face of the Tenderloin on Market Street, this district is experiencing the most dynamic changes of all of the Market Street districts. It is home to an array of artistic and cultural places, performance venues, public spaces, housing and a noticeable civic presence.

Historic theaters like the Orpheum and the Warfield are reminders of this district’s history in the entertainment circuit.Currently, there are many exciting plans underway to bring this identity back to life. At the same time, many new companies are making the diverse and culturally rich Central Market their new home, paving the way for much change in the near future.

District Map: Central Market

District Map: Central Market


Retail Heart

Retail Heart

5th Street to 3rd Street

The main shopping district of the city, this area attracts locals and visitors alike to the myriad shops, hotels, and offices. The district is home to large and medium-scale retail and commercial buildings and hotels, many built in the early 20th century and retaining their historic character.

The district is the central nexus between Union Square to the north, the heart of the retail district, the Westfield San Francisco Center, Hallidie Plaza, Moscone Center and the Yerba Buena Arts District. Within a stone’s throw of this area is a mix of world-class museums, convention space, hotels, community social service organizations, senior housing, below market rate housing, luxury condos and diverse small businesses.

District Map: Retail Heart

District Map: Retail Heart


Financial District

Financial District

3rd Street to Fremont Street

Defined by tall commercial buildings and monumental facades, this district is bustling with activity through the week and considerably quieter during evenings and weekends.

During its 9-to-5 bustle, the Financial District features a mix of business-suited professionals, vendors, shoppers and assorted tourists on their way to other city destinations. Key landmarks include the Palace Hotel (at New Montgomery), which is a reminder of yesterday’s Market Street, when grand hotels lined the thoroughfare.

District Map: Financial District

District Map: Financial District


Embarcadero

Embarcadero

Fremont Street to Embarcadero

With a rich maritime history, the waterfront terminus of Market Street is celebrated by bringing urban activity to the water, and bringing the unique character of the Ferry Building and water’s edge back to the city.

The tall commercial buildings of the Financial District give way to plazas, parks and urban recreation along the waterfront, inviting tourists and locals alike to experience the bustling Ferry Building, which opened in 1898 as the wooden Ferry House, the focal point for anyone arriving by train from the East, or workers coming to the city by ferry from Marin or the East Bay. Today the ferry building is not only a transportation hub, but is a farm-to-table, made-in-San Francisco marketplace.

District Map: Embarcadero

District Map: Embarcadero